The Property Development, Sales and Management Sector incorporates four related areas of industry. These are:
For specific information on the property development, sales and management sector, click on the sector guide:
Business broking
National units of competency for business broking were first endorsed in 2003. Business broking is not identified as a separate occupation in the Australian Standard Classification of Occupations (ASCO), but it is an emerging specialised area in the Property Services Industry which focuses on the valuation, acquisition, marketing, merging and selling of different types of businesses, such as news agencies, resorts, caravan parks, franchises and hotels.
Business brokers require a mix of selling, marketing, administration, legal, financial and small business competencies. The diversity of skills required by business brokers, coupled with the fact that most agencies are small to medium-sized enterprises, has led to demand for flexible qualifications that address both the operational and managerial skill needs of the sector.
This has been addressed in CPP07 Property Services Training Package through the provision of a Certificate IV qualification that covers the technical work functions required of operational business broking employees and a Diploma qualification that provides for managerial and supervisory occupational roles within business broking agencies.
Business broking functions are subject to varying regulatory arrangements across the states and territories. Contact details for further information on the licensing and registration arrangements that apply to the business broking sector may be found in the CPP07 Training Package.
Property operations and development
National units of competency were first endorsed for the property operations and development area of the Property Services Industry in mid 2004. Property operations and development encompasses a range of occupations focused on the creation and utilisation of property assets within the broader economy.
The key occupational areas for property operations and development are:
· (commercial) property managers – concerned with the day-to-day management of a single property, or multiple properties either for, or on behalf of, private investors or public sector owners
· (property) development managers – concerned with the management of a real estate development or redevelopment opportunity either for, or on behalf of, private investors or public sector owners, for either profit or non-profit situations
· (real estate) asset managers – concerned with the structuring of single or multiple investment opportunity for the acquisition of existing or new properties, and the management of the investment opportunity over the ownership period of the investment
· community and strata managers – concerned with the day-to-day operations and management of real property on behalf of an owner’s corporation or body corporate under relevant community and/or strata schemes legislation
· facility managers – concerned with the practice of integrating the management of people and the business process of the organisation with the physical infrastructure to enhance corporate performance.
Generall these occupations are not subject to state and territory licensing and registration arrangements. Some of these occupations, however, are regulated in some jurisdictions. Contact details for further information on the licensing and registration arrangements that apply to occupations in the property operations and development sector may be found in the CPP07 Training Package.
National units of competency for real estate were first endorsed in 1993. Within real estate there are two broad areas of activity:
· property sales
· property management.
Staff working in real estate agencies often specialise in either property sales or property management and may also focus on particular types of real estate, for example residential property or commercial, retail and industrial property. While there is a trend towards specialisation in real estate, many agencies are small to medium-sized businesses and as such, there is a need for qualifications that provide for specialisation but also offer opportunities for learners to gain a mix of property sales, property management, administrative and general management competencies.
The major occupations in real estate agencies are:
· agency manager
· auctioneer
· licensed real estate agent
· property manager
· real estate representative
· support staff
· buyer’s agent
· tenant’s agent.
The latter two occupations are relatively new and CPP07 Property Services Training Package includes units of competency that focus on these specialist roles. There are significant variations in the occupational structure of the real estate workforce. The 2001 Australian Bureau of Statistics (ABS) census data revealed that there were 122,966 people employed in the real estate industry (which includes stock and station agency operations). Of these, 48% were women, 12% were from a non English speaking background, approximately 0.7% were Indigenous Australians and less than 30 used sign language.
A further report released by the ABS in 2003, showed that females accounted for 56.5% of all permanent full-time, 79.6% of all permanent part time and 74.4% of all casual employees. In spite of this, males accounted for 69.8% of proprietors/partners and directors. The report also showed that females tended to be concentrated in the property management sector (73.7%), while males tended to occupy agency management (74.2%) and sales positions (66.7%).
In all states and territories, there are licensing or registration arrangements that regulate some or all real estate occupations. While there have been recent attempts to harmonise these arrangements through the Standing Committee of Officials on Consumer Affairs (SCOCA), there are still significant differences in the licensing and registration regimes across the different jurisdictions. Further information is provided in the CPP07 Training Package on the licensing and registration arrangements that apply to real estate occupations.
The ASCO defines stock and station agents as those who provide advice to and act on behalf of clients on the sale and purchase of rural land, livestock and crops. The major occupations in stock and station agencies are:
· stock and station agent/rural agent
· livestock manager/livestock sales manager
· auctioneer
· agency/branch manager.
There is no definition of stock and station agency businesses provided by the ABS in the revised Australian New Zealand Standard Industrial Classification (ANZSIC) codes. However, for the purposes of the CPP07 Training Package, stock and station agencies are taken to be agencies with a significant proportion of their activities dealing with rural properties and livestock.
The key functions of stock and station agents include property sales, property management, livestock services, agency management and specialised agency services. The 2001 ABS census data revealed that there were 122,966 people employed in the real estate industry, which includes stock and station agency operations (for further details refer real estate section above).
In some states and territories, there are specialist licensing or registration arrangements for stock and station agents, whereas in other jurisdictions stock and station agency functions are covered in part or full by real estate licensing or registration arrangements. Contact details for further information on the licensing and registration arrangements that apply to occupations in the stock and station agency sector may be found in the CPP07 Training Package.
In the redevelopment of the units of competency and qualifications for the real estate and stock and station agency sector, it was confirmed that the functions performed by people working in this sector are consistent with the requirements of AQF Certificates III and IV and Diploma qualifications.
